Marketing attribution shouldn't be a black box
We built Nexus Analytics because we were tired of making million-dollar budget decisions based on guesswork.
Why We Built This
In 2023, our founding team was running marketing for a $50M e-commerce brand. Every channel team claimed credit for the same conversions. Google Analytics showed one story. Shopify showed another. Our CFO questioned every budget request because we couldn't prove ROI.
So we built the tool we wished we had: a single source of truth for marketing attribution. No black-box algorithms. No vendor lock-in. Just clear, credible data that shows exactly which channels drive revenue.
Today, Nexus Analytics helps growth-stage e-commerce brands confidently allocate $10M+ in annual ad spend.
How We Work
Truth Over Vanity Metrics
We track revenue, not clicks. Conversions, not impressions. We're allergic to vanity metrics that don't impact your bottom line.
E-commerce First
We're not a horizontal analytics tool trying to serve everyone. We're built specifically for e-commerce brands running multi-channel acquisition.
Actionable Over Academic
We don't just show you data, we tell you what to do next. Every report includes clear recommendations for budget reallocation.
Meet the Team
Passionate individuals dedicated to cross-cultural design.
Former VP of Marketing at a $50M DTC brand. Built attribution systems that managed $10M+ in annual ad spend. Stanford MBA. Advisor to 6 e-commerce startups.
Ex-Google engineer. Built real-time data pipelines for 10M+ daily events. Specializes in privacy-compliant tracking and first-party data architecture. MIT Computer Science.
Spent 7 years leading analytics products at Shopify and Meta. Obsessed with making complex data simple. Writes about attribution modeling on weekends.
Former marketing director turned product advocate. Helped 200+ brands optimize their attribution setups. Certified Google Analytics expert and Shopify Partner.
Built machine learning models at Amazon for 5 years. PhD in Statistics. Turns messy marketing data into actionable insights. Skeptical of buzzwords.
Manages integrations with ad platforms, e-commerce systems, and email tools. Previously led partnerships at Klaviyo. Knows every API in the martech stack.